UNStitching?? Removing IDs from Anonymized Profiles in AEP

Question

Hello, I hope you're doing well.We have 360 degree profiles in Adobe Experience Platform (AEP) that contain several IDs. For some anonymized profiles, we're looking to remove certain IDs to ensure no one can trace back and identify the customer, even though their contact information is already anonymized in AEP.Could you advise if this is possible in AEP and how we might go about it?Thanks in advance for your help!

brekrut · Accepted Answer

There are a couple of options to consider. It does come down to how big the issue is. If is a single profile you may chose option 1, but if it is a larger issue you may choose option 2. The options are listed below.

1) You can use the Data Hygiene feature of the CDP to remove a profile across a specific dataSet or all dataSet.

https://experienceleague.adobe.com/en/docs/experience-platform/data-lifecycle/ui/overview

2) You will need to identify the dataSets which had led to the profile collapse and then remove the entire dataset. This is not ideal but it would remove all impacted profiles.

costa_n11 · Answer

Hi @jeanbaro_ By "removing", what do you mean by that? Do you mean that you want to keep the profile but you want to delete some of its IDs in the identity graph? Or do you want to remove the entire profile?ThanksDenis

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded