We have 360 degree profiles in Adobe Experience Platform (AEP) that contain several IDs. For some anonymized profiles, we're looking to remove certain IDs to ensure no one can trace back and identify the customer, even though their contact information is already anonymized in AEP.
Could you advise if this is possible in AEP and how we might go about it?
There are a couple of options to consider. It does come down to how big the issue is. If is a single profile you may chose option 1, but if it is a larger issue you may choose option 2. The options are listed below.
1) You can use the Data Hygiene feature of the CDP to remove a profile across a specific dataSet or all dataSet.
2) You will need to identify the dataSets which had led to the profile collapse and then remove the entire dataset. This is not ideal but it would remove all impacted profiles.
By "removing", what do you mean by that? Do you mean that you want to keep the profile but you want to delete some of its IDs in the identity graph? Or do you want to remove the entire profile?
There are a couple of options to consider. It does come down to how big the issue is. If is a single profile you may chose option 1, but if it is a larger issue you may choose option 2. The options are listed below.
1) You can use the Data Hygiene feature of the CDP to remove a profile across a specific dataSet or all dataSet.
2) You will need to identify the dataSets which had led to the profile collapse and then remove the entire dataset. This is not ideal but it would remove all impacted profiles.
The ultimate goal, from both a business and regulatory standpoint, is to ensure that once a profile is "anonymized," there is no way to reconstruct the individual’s contact information. If the anonymized profile is still linked to other systems that could potentially reveal their identity, this would violate compliance regulations.
