UNStitching?? Removing IDs from Anonymized Profiles in AEP | Community
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JeanBaro_
JeanBaro_
Level 4
September 12, 2024
Solved

UNStitching?? Removing IDs from Anonymized Profiles in AEP

  • September 12, 2024
  • 1 reply
  • 1269 views
Hello,

 

I hope you're doing well.

We have 360 degree profiles in Adobe Experience Platform (AEP) that contain several IDs. For some anonymized profiles, we're looking to remove certain IDs to ensure no one can trace back and identify the customer, even though their contact information is already anonymized in AEP.

Could you advise if this is possible in AEP and how we might go about it?

Thanks in advance for your help!

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Best answer by brekrut

There are a couple of options to consider.  It does come down to how big the issue is.  If is a single profile you may chose option 1, but if it is a larger issue you may choose option 2.  The options are listed below.

 

1) You can use the Data Hygiene feature of the CDP to remove a profile across a specific dataSet or all dataSet.

https://experienceleague.adobe.com/en/docs/experience-platform/data-lifecycle/ui/overview

 

2) You will need to identify the dataSets which had led to the profile collapse and then remove the entire dataset. This is not ideal but it would remove all impacted profiles.

1 reply

C
Adobe Employee
costa_n11Adobe Employee
Adobe Employee
September 12, 2024

Hi @jeanbaro_ 

By "removing", what do you mean by that? Do you mean that you want to keep the profile but you want to delete some of its IDs in the identity graph? Or do you want to remove the entire profile?

Thanks

Denis

brekrut
Adobe Employee
brekrutAdobe EmployeeAccepted solution
Adobe Employee
September 13, 2024

There are a couple of options to consider.  It does come down to how big the issue is.  If is a single profile you may chose option 1, but if it is a larger issue you may choose option 2.  The options are listed below.

 

1) You can use the Data Hygiene feature of the CDP to remove a profile across a specific dataSet or all dataSet.

https://experienceleague.adobe.com/en/docs/experience-platform/data-lifecycle/ui/overview

 

2) You will need to identify the dataSets which had led to the profile collapse and then remove the entire dataset. This is not ideal but it would remove all impacted profiles.

JeanBaro_
JeanBaro_Author
Level 4
September 13, 2024

Thanks! I will for sure investigate these options!

P.S: Please, check if my reply give you any extra context on the problem we are trying to solve here.

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