SFMC TO AEP

[Praveenku32]

Hi Team,

We are currently transitioning our customer journeys from Salesforce Marketing Cloud to Adobe Experience Platform (AEP), leveraging Real-Time CDP as the foundation.

During this migration, we’ve encountered some performance-related hurdles—particularly with journeys experiencing delays or struggling to process large volumes efficiently.

Could you please share five key best practices for optimizing the performance and scalability of customer journeys in AEP, especially when handling high customer volumes?

Your insights would be greatly appreciated.

[Asheesh_Pandey]

@Praveenku32 Congrats on the move - a solid step forward. Adobe Real-Time CDP can handle large volumes of data and scale effectively. To get the best performance, ensure to stay within both soft (performance-related) and hard (system-enforced) limits. I'd suggest following - 1. Regularly reviewing how your journeys are designed, 2. how data is brought into the system, and 3. how it's activated. These can help keep things running smoothly. Lmk if you'd like more specific advice based on your setup/the journeys you're building. 

A good starting point on guardrail -  https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/guardrails/overview