We're excited to share that Computed Attributes feature is live in Real-time CDP and Adobe Journey Optimizer. With this feature, you can quickly aggregate events for each of a customer's profile into a profile attribute, enabling enhanced behavior-based segmentation, personalization, and activation. You can leverage computed attributes to:
- Use behavioral data directly in unitary or batch journeys or activate to RTCDP destinations to drive impactful personalization (e.g., personalize 1:1 with last_viewed product or purchase counts )
- Create category fields within profile attributes and use them for personalization without creating one segment per category, thereby reducing the number of segments to be created and managed
- Simplify journey workflow by using Computed Attribute to split journeys quickly based on behavioral data
- Minimize events in profile by deleting old events (e.g., creating a 3 month sum_orders computed attribute and applying 1 month TTL on EE purchase datasets)
Questions/thoughts/suggestion? Let's discuss in the thread below!
