OneTrust extension for Web SDK - which consents to store there

[Michael_Soprano]

Do you store in OneTrust only Web & Mobile consents? Or also outbound email or app push consents?

What is the best practice?

[KumarRishii · Accepted solution]

Hi @Michael_Soprano 
You can Centralize all user consent records (web, mobile, email, and app push notifications) in OneTrust for consistent management and compliance. Integrate OneTrust with Adobe Web SDK and AEP to synchronize consent preferences across systems.

Use granular consent categories aligned with your privacy policy and maintain an audit trail to comply with GDPR, CCPA, and other regulations. Ensure consent data is seamlessly shared with backend systems like CRM and marketing platforms for unified consent handling.