Adobe Experience Platform

Pradeep_Kumar_Srivastav · 8/31/22

Is there any way we can add ‘new visitor’ criteria in CDP like we have in Target.

Danny-Miller · 8/31/22

@Pradeep_Kumar_Srivastav Quite an interesting question there. It has a number of challenges though as we drift away from cookies and in the AEP world since AEP has a broader view of the world (i.e. events beyond just web events). Also, since AEP links identities such as ECID with each other, it forces us to rethink if that is a new visitor just because we see a new ECID.

Because of this, you might want to kick around other options, such as:

Do I have a Profile, and should I be segmenting and targeting using that?
Do I want to segment based on behavior (saw product page x) and target based on that?
Do I want to infer if they aren't in other high value segments, then they are "new"?

View solution in original post

Danny-Miller · 8/31/22

@Pradeep_Kumar_Srivastav Quite an interesting question there. It has a number of challenges though as we drift away from cookies and in the AEP world since AEP has a broader view of the world (i.e. events beyond just web events). Also, since AEP links identities such as ECID with each other, it forces us to rethink if that is a new visitor just because we see a new ECID.

Because of this, you might want to kick around other options, such as:

Do I have a Profile, and should I be segmenting and targeting using that?
Do I want to segment based on behavior (saw product page x) and target based on that?
Do I want to infer if they aren't in other high value segments, then they are "new"?

Anil_Umachigi · 9/2/22

Could you expand on usecase? may be an example scenario?

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