Adobe Experience Platform fully enables Marketing Operations teams to build a 360-degree view of their customers without requiring extensive data engineering expertise. The goal is to accelerate teams and value through data velocity.
"Time to Value" cuts across personas. Data Engineers can complete tasks in an efficient and accelerated manner with data activity transparency, so that a robust, scalable real-time customer profile is available sooner. Marketers can then use the complete, robust customer profile for segmentation and activation.