Getting AEP, CDP, AJO but NO CJA | Community
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PienaarK
August 9, 2023
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Getting AEP, CDP, AJO but NO CJA

  • August 9, 2023
  • 2 replies
  • 2191 views

I would appreciate if you could please clarify the inherent reporting capabilities of the Adobe Experience Platform, Real-time Customer Data Platform, and Adobe Journey Optimizer without Customer Journey Analytics.

We currently utilizes Adobe Experience Manager, Adobe Target, Adobe Audience Manager, and Adobe Analytics. With the addition of Adobe Experience Platform, Real-time Customer Data Platform, and Adobe Journey Optimizer, but not Customer Journey Analytics, I am seeking to understand what specific functionality Customer Journey Analytics provides that will not be available.

Your insights into the distinct features of Customer Journey Analytics absent from the other Adobe solutions would be greatly appreciated.

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Best answer by jayakrishnaaparthasarathy

Hi @pienaark  - CJA is more related to creating a dasbboard and customer insights utilizing AEP related data. CJA uses the power of adobe workspace.

CJA overview : https://experienceleague.adobe.com/docs/analytics-platform/using/cja-overview/cja-overview.html?lang=en 
AJO  measure the impact of your journeys and deliveries over a selected time period - https://experienceleague.adobe.com/docs/journey-optimizer/using/reporting/global-report/global-report.html?lang=en 
Moreover, you can connect your AEP data to other external query servise, reference - https://experienceleague.adobe.com/docs/experience-platform/query/clients/overview.html?lang=en 

2 replies

John_Man
Community Advisor
John_ManCommunity Advisor
Community Advisor
August 10, 2023

Since you are using AA now, the following link are good articles for your question.

 

Customer Journey Analytics overview | Adobe Customer Journey Analytics

 

Customer Journey Analytics feature support | Adobe Customer Journey Analytics

 

    jayakrishnaaparthasarathy
    Community Advisor
    jayakrishnaaparthasarathyCommunity AdvisorAccepted solution
    Community Advisor
    August 11, 2023

    Hi @pienaark  - CJA is more related to creating a dasbboard and customer insights utilizing AEP related data. CJA uses the power of adobe workspace.

    CJA overview : https://experienceleague.adobe.com/docs/analytics-platform/using/cja-overview/cja-overview.html?lang=en 
    AJO  measure the impact of your journeys and deliveries over a selected time period - https://experienceleague.adobe.com/docs/journey-optimizer/using/reporting/global-report/global-report.html?lang=en 
    Moreover, you can connect your AEP data to other external query servise, reference - https://experienceleague.adobe.com/docs/experience-platform/query/clients/overview.html?lang=en 

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