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riballor
riballor
Level 3
October 14, 2024
Question

Facebook Custom Audience Destination - Mapping Attributes

  • October 14, 2024
  • 2 replies
  • 916 views

I got a concern for mapping attributes of an audience that will be pushed to facebook.

 

I have an audience that contains users with mobile number and email address. Some have mobile numbers but not an email, some have email but not mobile numbers and some have both.

 

Question is -> If I select the source fields as email and number, it will only push profiles that contains both source fields?

 

Should I create separate segments one with numbers and exclude email address, another with email address and exclude mobile numbers and a last one of users that have both?

    2 replies

    Parvesh_Parmar
    Community Advisor
    Parvesh_ParmarCommunity Advisor
    Community Advisor
    October 14, 2024

    Hi @riballor , 

     

    If you are exporting an audience based on streaming type to Facebook, at least one identity field must be available for export.

    If you define both email and phone number as identity fields, the record will be exported if either one or both are available. However, if neither is present, that record will not be exported.

    You can find more details about the mapping process at this link:
    https://experienceleague.adobe.com/en/docs/experience-platform/destinations/ui/activate/activate-segment-streaming-destinations#mapping

    Kind regards,
    Parvesh

    Parvesh Parmar – Adobe Community Advisor https://www.linkedin.com/in/parvesh-parmar/
      riballor
      riballorAuthor
      Level 3
      October 15, 2024

      Hey @parvesh_parmar thanks for your answer! Still where in the documentation it states that it will treat them as an "OR" as per my understanding is "AND" so if one field is available and the other is not, it won't push it to the destination

       

        Parvesh_Parmar
        Community Advisor
        Parvesh_ParmarCommunity Advisor
        Community Advisor
        October 15, 2024

        Hello @riballor , 

         

        From what I understand, the document doesn't clearly specify the details you're looking for.

         

        If possible, I suggest trying a proof of concept (POC) for this scenario to get the actual result.

        If you're unable to perform the POC with Facebook, you can try another streaming export or batch export. I believe the response will be the same.

         

        Kind regards,
        Parvesh

         

        Parvesh Parmar – Adobe Community Advisor https://www.linkedin.com/in/parvesh-parmar/
          kautuk_sahni
          Community Manager
          kautuk_sahniCommunity Manager
          Community Manager
          October 16, 2024

          @riballor Did you find the suggestion helpful? Please let us know if you require more information. Otherwise, please mark the answer as correct for posterity. If you've discovered a solution yourself, we would appreciate it if you could share it with the community. Thank you!

          Kautuk Sahni
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