Event Forwarding to Adobe Analytics Report Suite

[Elanchezhiyan_E]

Hi All,

I’m currently working with Adobe Experience Platform and Event Forwarding Properties to share events with third-party platforms like Meta and Google.

While we can send data to Adobe Analytics report suites using DataStreams (via the Edge Network) as much as needed, I’m now exploring whether it’s possible to share this data using Event Forwarding Property tags instead.

Is that possible?

I’ve already tested this using the Postman API, and I was able to see the data populating into Adobe Analytics Workspace successfully.

Thanks in advance..!

[RiteshY18]

@Elanchezhiyan_E  are you able to install AA extention Event Forwarding Property tags , i believe not !!

in terms of use case at high level Event Forwarding tag design to work with 3rd party platform, Data collections are tags for Adobe Ecosystem using WebSDK

 Would like know to why or what is your use case here "for Event Forwarding tag for AA" 

[Elanchezhiyan_E]

Hi @RiteshY18,

I have already implemented analytics using Web SDK. In Event Forwarding Tag property there is no AA Extension and only Adobe Cloud Connector is available.

Just I want to check whether we are able to share the data from Event Forwarding property to Analytics Report Suite.

Thanks for your assistance.

[bjoern__koth · Accepted solution]

Hi @Elanchezhiyan_E 

what is your need here? Just to get a better understanding. The Web SDK + Edge Network datastream forwarding is already doing exactly this: server-side forwarding to Adobe Analytics.

So, Launch server-side would not really make sense here, except that it would likely introduce a lot of pitfalls where your data may not be tracked as expected. 

[Elanchezhiyan_E]

Thanks @bjoern__koth,

I’ve gained the clarity I needed.

I truly appreciate your time and apologize if any of this was redundant.

[bjoern__koth]

Hi @Elanchezhiyan_E , glad we could help.

There are no wrong questions ☺️