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John_Man
Community Advisor
Community Advisor
September 29, 2023
Question

CJA Marketing Channels - Persistence setting on derived field?

  • September 29, 2023
  • 1 reply
  • 940 views

Hi,

 

Would like to seek advice on marketing channels using derived field in CJA.

 

The marketing channel derived field is done with the function template, however, most events are grouped under "Direct" in workspace report which was not expected. I've changed the Persistence as "First Known" as it looks good. My question is whether this is the appropriate way? or is there other considerations or practices on setting up marketing channels with derived field?

 

Thanks,

John

 

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1 reply

April 25, 2024

Hi @john_man,
Did you figure out any solution for this? I also seeing like most of my conversion getting attributed for "Direct" and "Internal" . Please let me know if you found any solution

Adobe Employee
April 25, 2024

Hi @subirajrs,

Refer to the documentation below for "Attribution with Marketing Channels - Best Practices"

https://experienceleague.adobe.com/en/docs/analytics/components/marketing-channels/mchannel-best-practices

 

Regards,

Kumar Saurabh

John_Man
Community Advisor
John_ManCommunity AdvisorAuthor
Community Advisor
May 19, 2024

Hi @kumar29917170hcyp 

 

The link shared seems related to AA, is there a similar document for CJA?

 

Thanks,

John