Hello Everyone,
Could anyone guide me if we can implement below Tags using Event Forwarding? We don't want to make client calls for these:
Google Ads
Bing
Facebook
Pinterst
LinkedIn
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Hi Nitin,
If the vendor requires data (like a vendor-specific unique ID, for example) that can only be generated or accessed by their own client-side tag, then that vendor tag is likely not a good candidate to move. Attempting to reverse-engineer a client-side tag with the idea of moving that data collection to event forwarding without the appropriate APIs is discouraged.
Thanks,
Asheesh
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@NitinCT You can do that in fact that's one of the main feature of the server side event forwarding. Note that Event forwarding is a paid feature that is included as part of the Adobe Real-Time Customer Data Platform Connections, Prime, or Ultimate offerings. May want to check with client suport.
Thanks,
Asheesh
Hello Asheesh,
Thank you for the reply.
But when i see the documents it looks very different to me. For Eg For Facebook looks like Pixel on client side will be needed:
For Google as well same thing:
In google docs it says:
nhanced conversions leverage the Google Ads API to add first-party data to a conversion that happened on a client device, usually a website. This means that there are two steps to implement enhanced conversions:
Since sending conversion events involves both a client-side and server-side implementation, this document covers the prerequisite steps for setting up the client-side Google Global Site Tag (gtag) extension in addition to the Enhanced Conversions extension for event forwarding.
Your thoughts?
Thanks,
Nitin
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Hi Nitin,
If the vendor requires data (like a vendor-specific unique ID, for example) that can only be generated or accessed by their own client-side tag, then that vendor tag is likely not a good candidate to move. Attempting to reverse-engineer a client-side tag with the idea of moving that data collection to event forwarding without the appropriate APIs is discouraged.
Thanks,
Asheesh
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