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_Andy_
_Andy_
Level 2
August 23, 2024
Solved

Audience evaluation - Is start and end times of "Today"

  • August 23, 2024
  • 2 replies
  • 1067 views

Hi,

 

In segment builder I've built a streaming evaluation audience for specific events that occur today.

 

For audience evaluation, are the start and end times (12:00AM-11:59PM) of "today" calculated off the visitor's local time zone (e.g. UTC+10) or AEP internal time zone (UTC+0)?

 

Thank you

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Best answer by brekrut

Hello @_andy_ 

 

If you're building a streaming segments where the evaluation is 'Today' all events which are generated as of Today.  The timeframe of today as mentioned by @davidross91 is calculated using UTC of the Adobe RTCDP instance.  All events should be converted to ISO9001 when ingesting event data.

2 replies

DavidRoss91
Community Advisor
DavidRoss91Community Advisor
Community Advisor
August 23, 2024

hi @_andy_ 

 

I do believe it would be UTC - I found this information:

AEP Internal Time Zone (UTC):

  • Evaluation Time: The evaluation of audiences, including streaming evaluations, is done using UTC time. This means that when you specify a time range like "12:00 AM - 11:59 PM" for "today," AEP interprets these times as being in UTC.
    brekrut
    Adobe Employee
    brekrutAdobe EmployeeAccepted solution
    Adobe Employee
    August 24, 2024

    Hello @_andy_ 

     

    If you're building a streaming segments where the evaluation is 'Today' all events which are generated as of Today.  The timeframe of today as mentioned by @davidross91 is calculated using UTC of the Adobe RTCDP instance.  All events should be converted to ISO9001 when ingesting event data.

      _Andy_
      _Andy_Author
      Level 2
      August 27, 2024

      Thanks @davidross91 & @brekrut 

       

      Are there any time rules that could be applied to help us achieve a an offset "today" aligned with our time zone?

      I've looked through the available options and it appears there are no options down to time of day. 

        DavidRoss91
        Community Advisor
        DavidRoss91Community Advisor
        Community Advisor
        August 29, 2024

        @_andy_ 

        If your use case is requiring specific time-based audiences, you could create custom attributes in your profiles that capture the time information you need. For example, you could create attributes that store timestamps or time-of-day information, which can then be used in your segmentation criteria.

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