I'm Marina and I work at IGM as a marketing technology specialist.
We are actively using adobe stack (Analytics, dmp, target, cms)for our digital part of the business and we sort of reached a point where I feel like I'm limited with the capabilities our martech stack has to offer. Because of that I'm looking into the opportunity to expand our dmp with cdp but there are so many questions and one of the most difficult ones: Does it worth it for B2B? What's the business outcome here?
If some of you have an experience of working with Adobe Real-time CDP, let's connect over a cup of a virtual coffee! I want to know your opinion on the tool.
you can find me at Linkedin: https://www.linkedin.com/in/marinazub/