June 25, 2025
No, Event dataset fields cannot be activated directly to destinations. Event XDM schemas capture time-series behavioral data (e.g., clicks, app events) and are not stored in the unified profile unless properly linked and ingested. Even then, event-level fields are generally unsuitable for activation, as destinations require static, profile-level attributes—not time-series data.
Source Link: https://experienceleague.adobe.com/en/docs/experience-platform/destinations/ui/activate/activate-batch-profile-destinations
