A/B Testing using Adobe Journey Orchestrator | Community
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sameernagaonkar1
October 4, 2022
Solved

A/B Testing using Adobe Journey Orchestrator

  • October 4, 2022
  • 2 replies
  • 3313 views

Hello,

 

Can we do A/B Testing using Adobe Journey Orchestrator?

 

Regards

Sameer N

 

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2 replies

Anuhya-Y
Community Advisor
Anuhya-YCommunity AdvisorAccepted solution
Community Advisor
October 4, 2022

@sameernagaonkar1  using percentage split in condition A/B testing is possible, Check out

https://experienceleague.adobe.com/docs/journeys/using/building-journeys/about-journey-building/orchestration-activities/condition-activity.html?lang=en#percentage_split 

S
sameernagaonkar1Author
October 4, 2022

many thanks !! and is this something you have implemented before? Also can we measure the effectiveness?  

Anuhya-Y
Community Advisor
Anuhya-YCommunity Advisor
Community Advisor
October 4, 2022

@sameernagaonkar1 one way to measure the results is via journey flow under journey report , which gives info on the count of the profiles entered in different subsets.

    ChetanyaJain-1
    Community Advisor
    ChetanyaJain-1Community Advisor
    Community Advisor
    October 4, 2022

    @sameernagaonkar1 for now you can use percentage split as Anuhya suggested. Still, I would assume that with future releases A/B testing feature will be available which will be able to handle more complex scenarios and reporting.

    S
    sameernagaonkar1Author
    October 4, 2022

    many thanks !! is it on Adobe Journey Optimiser?

    ChetanyaJain-1
    Community Advisor
    ChetanyaJain-1Community Advisor
    Community Advisor
    October 4, 2022

    Yes. Reach out to the Adobe team and see if this feature is available as a beta to test & try for your organization.

     

     

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