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galynai3258253
May 12, 2020
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Adobe Audience Manager Extension

  • May 12, 2020
  • 1 reply
  • 7500 views

Hello,

 

We are currently implementing the SDK in the new mobile app. We use Server Side Forwarding (SSF) on the website. I have already configured Adobe Analytics extension in Launch to include Audience Manager Forwarding. Do we also need to implement Audience Manager Extension? Why?

 

Thank you for your help. 

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Best answer by CaliseCheung

Hi,

Audience Manager Extension in Launch is not required if just doing server side forwarding.  The extension is only needed if you are looking for sync down audience attributes to client side. 

 

May I know more about the implementation of your app, is it just pure forwarding from Analytics to Audience Manager? Or do you need SDK to process the response from Audience Manager?

 

Best Regards,

Calise Cheung
Mobile Engineer

1 reply

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Adobe Employee
CaliseCheungAdobe EmployeeAccepted solution
Adobe Employee
May 12, 2020

Hi,

Audience Manager Extension in Launch is not required if just doing server side forwarding.  The extension is only needed if you are looking for sync down audience attributes to client side. 

 

May I know more about the implementation of your app, is it just pure forwarding from Analytics to Audience Manager? Or do you need SDK to process the response from Audience Manager?

 

Best Regards,

Calise Cheung
Mobile Engineer

    G
    galynai3258253Author
    May 13, 2020

    Hello Calise,

     

    Thank you for your answer. We are still in the development phase, so things can change. 

     

    What if we need to process the response from Audience Manager? 

     

    Kind regards,

    Galyna

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