Google Analytics 4 via Adobe Launch

Is it possible to implement Google Analytics 4 using Adobe Launch?

I've seen that GA4 can be implemented using GTM and gtags but wasn't sure if the Google Analytics extension within Launch worked for GA4.

Any help appreciated,

James

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Best answer by thebenrobb

The Google Global Site Tag extension from Acronym supports GA4.

Accepted solution

Adobe Employee

The Google Global Site Tag extension from Acronym supports GA4.

Level 2

On the other side, I want to go with custom code (HTML/JavaScript) version to enable GA4 in adobe launch.

Can you help us to show how syntax looks like.

Thanks,

Vijay

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