Which is the right way to track organic traffic? | Adobe Higher Education
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aagk123
Level 5
November 8, 2022
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Which is the right way to track organic traffic?

  • November 8, 2022
  • 2 respuestas
  • 1387 visualizaciones

Which is the right way to track organic traffic?

 

 

 

 

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Este tema ha sido cerrado para respuestas.
Mejor respuesta de yuhuisg

Marketing Channel equals "Natural Search".

If you use Paid Search equals "Natural", it implies that you have the value "Natural" in your Paid Search dimension. Maybe your analytics implementation has that, I don't know, but hopefully, you do.

2 respuestas

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorRespuesta
Community Advisor
November 10, 2022

Marketing Channel equals "Natural Search".

If you use Paid Search equals "Natural", it implies that you have the value "Natural" in your Paid Search dimension. Maybe your analytics implementation has that, I don't know, but hopefully, you do.

ganesanlakshmi
ganesanlakshmi
December 13, 2022

Organic consists of all unpaid traffic and natural search is part of organic. If you use marketing channel, then you need to consider natural search, organic social media, direct entries, etc.

If you are looking out only google search traffic (SEO), then use marketing channel=natural search

If you are looking out all UNPAID traffic, then use marketing channel paid vs. organic

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