Global Bot Filtering

[#1]

Within Adobe Analytics, there is the ability to block bots via the IAB Bot Filtering and by manually adding user agents.

Withing Adobe Target, I have to set up an audience to exclude Bots. There is no neat feature like Analytics, you have to manually enter user agents...and stay on top of any new bots and add them. There is a ticket, though, asking for functionality like Analytics has be put within Target  - https://forums.adobe.com/ideas/9710 - go vote it up!!!

The concept of one universal Adobe.js file has been brought up. Maybe as part of this one js file or within Launch, the ability to apply a Bot Filter to all tools/code -- Adobe Analytics, Adobe Target, the marketing pixels within Launch, the other software companies' code snippets within Launch, etc. -- could be provided. Then it's be a one-and-done kind of thing....not a don't-forget-to-apply-bot-filtering-to-all-your-tools/code kind of thing