Event Forwarding vs Destination for sending the data to Facebook | Community
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mustufam5967803
Level 3
June 6, 2025
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Event Forwarding vs Destination for sending the data to Facebook

  • June 6, 2025
  • 2 replies
  • 1407 views

Hello Community,

I am looking to send event data to Facebook and want to better understand the most efficient and reliable method to do so. Specifically, I am trying to decide between using Event Forwarding and the Facebook Destination.

 

Which method is more convenient in terms of setup, data accuracy, and performance and why?

 

I went through the documentation part of both the approaches but could not find any difference


Approach 1: Destination Solution:

Facebook connection | Adobe Experience Platform

 

Approach 2: Event Forwarding to Facebook Conversion API

 

Any insights or best practices from your experience would be really appreciated!

Best answer by bjoern__koth

Hi @mustufam5967803 

these are two different things. The AEP destination is to activate audience data, whereas event forwarding is forwarding conversion events to the CAPI, meaning sending events like page views or orders, but not sending audience information.

2 replies

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 9, 2025

Hi @mustufam5967803 

these are two different things. The AEP destination is to activate audience data, whereas event forwarding is forwarding conversion events to the CAPI, meaning sending events like page views or orders, but not sending audience information.

Cheers from Switzerland!
    bjoern__koth
    Community Advisor and Adobe Champion
    bjoern__kothCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    June 13, 2025

    @mustufam5967803 do you need more help on this?

    Cheers from Switzerland!
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