[Adobe Mobile Services] Postbacks - expose the advertising id (Google / Apple)

[Audiens]

Hello!

for business requirements, we need to send the advertising ID (Google's ADID or Apple's IDFA) to a 3rd party API. We've noticed though that in the context variables there is no mention about this information.

Is it perhaps a "hidden" context variable we can use, or it's not available at all? Would it be possible to expose it without needing to change the applications' source code?

Thank you

[EmiliaDobrin · Accepted solution]

Hi Audiens​,

Starting with Mobile SDK v4.6.0 you can configure postbacks to send data to a third party server and use template expansions for populating the advertising identifier value. Find more details here: Postbacks Overview.

You can configure even more complex rules if you use the Adobe Experience Platform SDKs, see an example here Signal extension and Rules Engine integration - Adobe Experience Platform Mobile SDKs.

Hope this helps,

Emilia Dobrin

Computer Scientist

Adobe Experience Cloud

[inges98599238]

Hey Emilia, one question on your response. If our client uses Tealium instead of AEP SDK, would it still be possible to use the signal extention in the or configure the complex rules you mentioned in the in another way?