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AI Assistant minimizes risk during data updates by checking dependencies in seconds

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Employee

10/24/24

Authors:  @horiag, @Rachel_Hanessia, @Danny-Miller, @shaistah 

Design: @BrookeBe  

Editors: @NamitaKr1@asults@HuongVu 



Have you ever worried about unexpected consequences while updating critical audiences or attributes in Adobe Experience Platform? You’re not alone. Data engineers and analysts often face this challenge when managing interconnected data systems. Changes to shared objects like attributes and audiences can disrupt workflows for other teams, complicating processes, and risking important marketing efforts. In this post, we’ll explore how AI Assistant can help avoid these disruptions and simplify the management of shared objects in your sandbox.  

Previously, data professionals had to manually track where an object was used and analyze the impact of updating it a time-consuming and error-prone task that could take days. One data engineer recalled a challenging project from last year: "We needed to update a customer loyalty attribute, which was critical for our personalization efforts. I spent more than a week manually combing through schemas, segments, and activation flows in our sandbox to identify every instance where it was used." 

With AI Assistant, you can quickly map relationships between objects and ask questions about lineage and impact without the hassle. Just type in a simple question like, "Where is the customer_loyalty_score attribute used?" and get a detailed breakdown of where this attribute is used in seconds. The same data engineer described her recent experience with AI Assistant: "Last month, we faced a similar task with our ‘high value customer’ attribute. This time, I simply asked AI Assistant where it was used. In seconds, I had a comprehensive list of every touchpoint. Now, I can make changes swiftly, without worrying about causing downstream issues. It gives me the confidence I never had before. 

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As your organization grows and more teams collaborate across complex systems, the risks of overloading or incorrectly updating a field increase. With AI Assistant, you not only optimize your operations, but also ensure every change is informed and precise. This simplifies a tedious process and empowers data professionals to make confident decisions for effective marketing strategies. 

Start using AI Assistant today and make impact analysis effortless. AI Assistant is now available in Real-Time CDP, Journey Optimizer, and Customer Journey Analytics! For more details on getting access, visit Access AI Assistant in Experience Platform 

Continue to uplevel your AI skills by trying out these recommended prompts: Question guide for AI Assistant