What is the importance of Tealium for the integration of AEM and Target?

[littlegreywolf]

What is the importance of Tealium for the integration of AEM and Target?

Is this a must?

[kautuk_sahni · Accepted solution]

No, it is not must.

We would recommend using DTM or Adobe Launch for this.

Here is the step by step article:- Integrate AEM with Adobe Target Via Adobe Launch

-Kautuk