What happened to Fluid Experiences ?

Question

Just a small curiosity ...

Recently someone used this term "fluid" with me in a discussion and suddenly it hit me.
I remember long ago Adobe announced something called Fluid Experiences. What happened to it ? I did not see a sequel or much fuzz about it afterwards.

Some online articles:

https://blogs.perficient.com/2017/01/25/the-ultimate-retail-experience-fluid-experiences-in-aem/
https://blog.adobe.com/en/publish/2017/04/07/fluid-content-fluid-experiences
https://experienceleague.adobe.com/en/docs/events/experience-manager-gems-recordings/gems2017/aem-headless-usecases (this page by the way states that it has been updated in January 26 2024, but only 2 years ago, but first time delivered in October 18, 2017 ... weird)

giuseppebaglio · Accepted Answer

After its initial announcement in 2017, the term "Fluid Experiences" seems to have faded from Adobe's marketing and product updates. The core ideas behind it—content reusability, personalization, and omnichannel delivery—have likely been absorbed into broader features of AEM ( i.e. capabilities like Content Fragments, Experience Fragments, headless delivery). Adobe may have chosen to de-emphasize the term in favor of a more unified approach to content delivery across its ecosystem.

kautuk_sahni · Answer

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