Experience management platforms like Adobe’s Experience Manager (AEM) and Episerver allow brands to manage their digital experience across mediums from one central repository.
They go beyond conventional content management, boasting additional features and functionality like social media and web analytics, paid advertising management, personalisation and A/B testing new digital content.
This means changes to digital experiences can go live faster across all customer touchpoints, promoting consistency. This helps improve digital experience as users see the most up to date design and content across all mediums and touchpoints.
Experience management platforms are powerful tools, but any application needs to be underpinned by insight from your customers including how they perceive your brand, and what they expect when inter-reacting or transacting with you.