The first Walgreens opened in 1901, as a single pharmacy on the south side of Chicago. When it joined forces with Alliance Boots, the combined entity effectively became the largest retail pharmacy across the U.S. and Europe. The company attributes its growth to a history of embracing new ideas that made the shopping experience convenient and more engaging. There are numerous examples to point to, from the introduction of soda fountains, to self-service stores and drive-thru prescription pick-up.
More recently, Walgreens delivered a great mobile app. Released in 2009, when many brands were still reluctant to fully embrace mobile, the app today has nearly 5 stars with 2.7 million ratings. It was a well-timed investment, at a point when digital was just catching fire. As the company continued its efforts online, it knew that more daily activity would eventually move to digital. They also anticipated the value consumers would place on personalization, along with offerings that blended physical stores and eCommerce. Like many, however, it did not anticipate just how much COVID-19 would accelerate these trends.
WBA & Adobe
Adobe Experience Cloud brings together a set of technologies that are foundational to digital transformation. WBA will use Adobe Analytics to make sense of the shopper journey across channels, and build customer segments in Adobe Audience Manager. Adobe Target will drive personalization at the scale of their business, while Adobe Campaign and Marketo Engage orchestrates content across email, push messaging and more. And with Adobe Experience Manager, the brand can quickly create, deliver and manage consistent experiences across destinations like desktop web and mobile.