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The Fast Path to Extraordinary Experiences | AEM Community Seeding




The Fast Path to Extraordinary Experiences by Adobe Enterprise Content Team


The demand for great content that drives amazing customer experiences is stronger than ever. In fact, developing content at scale is a top challenge for marketers, according to an Altimeter study. Considering the massive amount of assets marketers have to create and manage for each of their audiences, it’s little wonder organizations can’t keep up. Not to mention the time it takes to review, approve, and later find and reuse those assets. As new channels and connected devices continue to spring up, getting content out the door at lightning speed isn’t fast enough anymore. That’s why organizations are adopting digital asset management (DAM) solutions. With an intelligent DAM, you can better manage content across channels and regions, between internal teams, and with external partners you rely on to sell your products. Not only that, but the right DAM can help you stay compliant with licensing and other governance requirements, as well as use artificial intelligence to automatically deliver personalized content based on consumer behaviors and preferences. Let’s take a look at how companies across industries and regions — including Orvis, Dentsu Isobar, and Zebra Technologies Corporation — are creating, delivering, and managing content at scale for more memorable customer experiences.

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The Fast Path to Extraordinary Experiences


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