Artificial intelligence (AI) is changing the way many industries approach their data and their markets. With the advent of machine learning and constantly evolving technology, we are seeing more and more companies apply data science to improve how they go to market and create information-driven experiences for their customers.
This is exactly what Adobe is bringing to the table with their recent focus on Adobe Experience Platform (AEP). Experience Platform provides an open system that transforms all your data — Adobe and non-Adobe alike — into robust customer profiles that update in real-time. AEP uses these AI-driven insights to help you to deliver the right experiences, at the right time, across every channel.
Notably, Adobe Experience Platform, presents Hoodoo with a great opportunity to expand our offering and improve our solutions for our customers. As a result, we are gearing up to get certified and specialized to ensure that we can continue to bring robust solutions to our customers that keep them on the cutting edge of digital marketing experiences.
Already, we have assisted two of our long-time customers in their move to Experience Platform so that they can centralize and standardize their customer data and content. With the application of data science and machine learning, these organizations will be able to improve the design and delivery of rich, personalized experiences. To learn more about what this integration looks like, you can read about these two case studies in our Success Stories section of the site. The first follows a global non-profit organization in their efforts to personalize experiences across all channels and environments. The second outlines a fintech company in their goals to increase customer engagement through real-time communication.