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Substance by Adobe Helps Keep INDG’s Product Visualization Business in the Pink | AEM Community Blog Seeding

kautuk_sahni

Community Manager

16-07-2020

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Substance by Adobe Helps Keep INDG’s Product Visualization Business in the Pink by Adobe Blog

Abstract

For a clothing company like Pink Shirtmaker, there’s a lot to be gained by going digital. Unlike a traditional physical prototype, a 3D model of a shirt can be created quickly, consumes no raw materials to produce, and can be used anywhere in production, from initial design iterations to final marketing imagery. It can even be used to generate a rendered image of a virtual product on a website: something becoming increasingly important during the COVID-19 restrictions as more people begin to buy online.

Images so real you could touch them
Founded in 1999 by Frans Vriesendorp and Bas Gal, then both students at the University of Groningen in The Netherlands, INDG has grown to become one of the world’s leading product digitization agencies, now employing over 90 people across its offices in Amsterdam, New York, and Bucharest.

A complete suite of tools for creating digital materials
Although INDG uses a range of techniques to create digital cloth, including scanning physical fabric swatches and recreating them from photographs, its primary material-creation tool is Substance’s 3D texturing suite.

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Substance by Adobe Helps Keep INDG’s Product Visualization Business in the Pink

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