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Premiere Pro gets a cutting-edge refresh for today’s creator | AEM Community Blog Seeding

kautuk_sahni
Community Manager
Community Manager

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Premiere Pro gets a cutting-edge refresh for today’s creator by Adobe Blogs

Abstract

For almost 30 years, Adobe Premiere Pro has pushed the envelope of technology to give users the features they need to bring their creative vision to life. Over that time, we’ve seen video change drastically. There are now more platforms, channels, formats, export options, cameras and inputs than ever before. As video has evolved, we know the way that our customers are using Adobe’s creative tools has evolved too and we must innovate alongside the industry.

For Premiere Pro, that means radically improving the end-to-end experience, not only for people who use the tool day-in-and-day-out, but also for the next generation of creators. Our new vision for Premiere Pro starts with refreshed import and export experiences, as well as a streamlined header bar — making workflows easier to learn, more efficient and more enjoyable. We want Premiere Pro to become a more intuitive, yet powerful editing tool that is ready to meet the demands of tomorrow while also helping today’s creators to meet the demands of delivering high-quality content at quick turnarounds and optimizing content for multiple social platforms.

This interface refresh is a journey that has been a long time coming. It’s a nuanced challenge to take a thirty-year-old app and modernize it for new types of video content (like social video which simply didn’t exist when Premiere Pro was first built), while respecting the needs and demands of traditional post-production. We knew we had to get it right, so we brought together a cross-functional team from product design, research, engineering and customer experience, who collected data and worked closely with our customers on their wants and needs to ensure the new experience is as beautiful as it is functional.

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Premiere Pro gets a cutting-edge refresh for today’s creator

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