With more daily tasks shifting online and workers settling into remote setups, cybersecurity is more crucial than ever before. New threats are appearing constantly, and organizations require technology partners to keep their operations safe. Since 2005, Palo Alto Networks has been a trusted name for many of the world’s largest brands. And more than ever before, their work in thwarting cyberattacks is critical.
Palo Alto Networks has also expanded its personalization approach to the content they provide their sales organization. Sales teams are sent a daily email that is tailored for each individual and meant to help them have more meaningful conversations with customers and prospects. The email includes competitor news, product recommendations, and suggestions for which customers to follow up on. The sales teams are also able to easily send customers invites to relevant events directly within Marketo Engage. Event details are automatically populated within the email giving sales teams more ways to share relevant content quickly.