As a marketer, you sometimes need to collaborate with channel partners and internal business users to quickly create, manage, and deliver relevant digital content to customers. Timely delivery of relevant content across the entire customer journey is critical to driving greater demand, conversion, engagement, and customer loyalty.
However, it is a challenge to develop solutions that support efficient and secure sharing of approved brand logos, guidelines, campaign assets, or product shots with extended internal teams, partners, and resellers.
Adobe Experience Manager (AEM) Assets Brand Portal focuses on the marketer’s need to effectively collaborate with the globally distributed Brand Portal users by providing asset distribution and asset contribution capabilities.
Asset distribution allows you to easily acquire, control, and securely distribute approved creative assets to external parties and internal business users across devices. Whereas, Asset contribution enables the Brand Portal users with the ability to upload assets to Brand Portal and publish to AEM Assets, without needing access to the author environment. The contribution feature is called as Assets Sourcing in Brand Portal. And together, it improves the overall Brand Portal experience of asset distribution and contribution from the Brand Portal users (external agencies/teams), accelerates the time-to-market for assets, and reduces the risk of non-compliance and unauthorized access.
See, Asset Sourcing in Brand Portal.