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Leveraging External Data Platforms in Adobe Experience Platform Journey Orchestration | AEM Community Blog Seeding

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04-02-2021

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Leveraging External Data Platforms in Adobe Experience Platform Journey Orchestration by Stories by Jaemi Bremner on Medium

Abstract

Adobe Experience Platform applications provide a way to easily extend the capabilities of the popular Real-Time Customer Data Platform (RTCDP) via Journey Orchestration. The flexibility provided by Journey Orchestration is the ability to communicate with external systems to extend the current functionality of Adobe Experience Platform.
This blog details how to leverage the Custom Action feature in Journey Orchestration to directly communicate with external data platforms such as Microsoft Dynamics 365 CRM and ERP.

Important Note: For production deployments to integrate with real ERPs there would be for sure some level of authentication.

Prerequisites
Before starting, you should have the below ready:
1. Set up MS Dynamics 365 trial account
2. Setup Azure Active Directory and have the client credentials ready.
3. Setup Journey Orchestration.

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Leveraging External Data Platforms in Adobe Experience Platform Journey Orchestration

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