In this Digital Era, we are served with a targeted ad the minute we browse through a website. Therefore, companies are prioritizing to deliver authentic, useful, and personalized experiences for their customers has become a necessity. This experience needs to be seamless, in real-time, and to the customers’ immediate need or preferences for it to be impactful.
This is wherein Adobe Experience Platform Decisioning Service can be a great asset as we can base our offers on the entire interaction history spanning from behaviors detected in the past to the latest situational context. Adobe Experience Platform Decisioning Service gives our customers the capability to create personalized, optimized, and orchestrated experiences in applications running on our platform.
In this blog post, we’re going to explore how we can leverage Decisioning Service to show personalized content on an AEM website integrated on Adobe Experience Platform.
Adobe Experience Platform Decisioning Service: Overview
Decisioning Services help customers to create personalized and optimized experiences by using integrated/unified data ingested from various data sources into Adobe Experience Platform. Decisioning Services provides a set of APIs to fetch personalized and fallback offers based on Activity and that can be used to show personalized and relevant experience to the user on any platform.
For example: Displaying a free delivery offer to a user who complained to customer care about his order being lost yesterday may be a brave choice but not a long term best decision.