Adobe Experience Manager Sites & More

roberto_eff · 5/30/25

Estou iniciando um projeto de transformação do site da empresa, utilizando a plataforma AEM-Sites , e gostaria de incluir algumas funções no projeto, como o AEM-Sites Optmizer e tambem o AEM Analytics e Workfront, como proceder com estas ferramentas, lembrando que sou parceiro da adobe na categoria Bronze e para o nosso próprio site imagino que tenho estas licenças liberadas. neste caso como baixar e aplicar no projeto.

AmitVishwakarma · 5/31/25

Hi @roberto_eff ,

Try below solution:

1. Verify Entitlements & Provisioning
Before anything works, you must have these tools provisioned in Adobe Admin Console under your organization.

Go to:
- adminconsole.adobe.com
- Check Products assigned to your org:
- Adobe Experience Manager
- Adobe Analytics
- Workfront
- AEM Sites Optimizer
If any product is missing, contact your Adobe Partner Account Manager or log a support ticket via Adobe Admin Console. As a Bronze Partner, you are usually eligible for demo/test licenses for your own website.

2. AEM Sites Optimizer – Integration Guide
What it does:
Analyzes your AEM Sites pages and suggests performance, SEO, accessibility, and authoring improvements.
How to set up:
Go to AEM Author → /libs/granite/operations/content/diagnosis/tools.html
Find Sites Optimizer.
Configure via: /conf/global/settings/optimizer
or create a config under your site’s /conf
Documentation:
Official Guide: Sites Optimizer
Create custom reports or scheduled scans for your staging/production sites.

3. Adobe Analytics – Integration
Options:
AEM Cloud Sites integrates Analytics in 2 ways:
- Adobe Launch / Data Collection Tags
- Legacy ClientContext (not recommended)
Steps:
In AEM:
- Navigate to: /conf/your-site/settings/cloudconfigs
- Create new config for Adobe Analytics
In Admin Console:
- Link AEM to your Adobe Analytics account via:
- IMS Configuration (Adobe I/O)
- API Integration (Legacy, less preferred)
In Tags (Launch):
- Create a Property (Web)
- Add AEM Data Layer extension
- Map events, pages, components to Analytics variables (eVars, props)

Add launch.js to the AEM site via <head> using Experience Fragment or template policy.
Adobe Analytics + AEM Integration Guide

4. Adobe Workfront – Integration
What it does:
Helps manage creative workflows, tasks, and project intake. Useful for marketers/authors/content teams.
Integration options:
A. Workfront for Experience Manager Enhanced Connector (Preferred)
Go to AEM: /libs/cq/workflow/admin/console/content

Install the Workfront enhanced connector package (check Adobe Software Distribution or via Cloud Manager)
Configure Workfront in:
AEM → Tools → Cloud Services → Workfront
Create a mapping between:
Workfront projects
AEM folders (e.g., DAM folder for assets)
Tasks (linked to workflows in AEM)
Workfront + AEM Setup Guide

Regards,

Amit

SantoshSai · 5/31/25

Hi @roberto_eff,
1. AEM Sites Optimizer

What it is:
A tool that provides insights and automated suggestions to improve site performance and adherence to AEM best practices.

How to get started:

AEM Sites Optimizer is available only for AEM as a Cloud Service (AEMaaCS).
Ensure that your AEM instance is on the Cloud Service model (not AEM 6.5 On-Prem or AMS).
It is automatically available in Cloud Manager, no manual download required.

Official Guide:

https://experienceleague.adobe.com/en/docs/experience-manager-sites-optimizer/content/home
https://experienceleague.adobe.com/en/docs/experience-manager-sites-optimizer/content/documentation/...

https://experienceleague.adobe.com/en/docs/experience-manager-sites-optimizer/content/documentation/...

If you’re using Cloud Manager already, you should see “Sites Optimizer” under tools or reports.

2. Adobe Analytics Integration

What it is:
Integrates Analytics with AEM to track and optimize user engagement and content effectiveness.

How to implement:

Create a Report Suite and Property in Adobe Analytics.
In AEM, use the Adobe Analytics Cloud Configuration under:
- Tools > Cloud Services > Adobe Analytics
Map your AEM components and templates to Analytics variables (props, eVars, events).
If using Launch/Adobe Data Collection Tags, you can embed the tag manager scripts directly in AEM headers.

Official Guide:

https://experienceleague.adobe.com/en/docs/experience-manager-cloud-service/content/sites/integratio...

https://experienceleague.adobe.com/en/docs/experience-manager-65/content/sites/administering/integra...

3. Adobe Workfront Integration

What it is:
Enables marketers and developers to connect content workflows, approvals, and asset requests between AEM and Workfront.

How to implement:

This requires both a Workfront instance and an AEM instance with the Workfront connector.
As a partner, you may request trial licenses from your Adobe Partner Account Manager.
You will configure this via:
- AEM Assets Essentials or native AEM Assets
- OAuth integration between AEM and Workfront
- Workfront Projects and Tasks mapped to AEM folders/workflows