The Interactive Images feature, which allows authors to drag and drop “shoppable” hotspots on images, is primarily documented for AEM Assets and Dynamic Media and is available in AEM 6.5. It is not exclusive to AEM as a Cloud Service; you can implement similar functionality in local/on-premise AEM SDK instances like AEM 6.5.
Authors can add interactive hotspots through a dedicated Hotspot Management interface or editor within AEM Assets. The workflow typically includes:
Uploading an image banner to AEM Assets.
Using the Hotspot Management page or editor to drag and drop hotspots onto specific locations on the image.
Configuring each hotspot with actions such as hyperlinks, Quickview pop-ups showing product info, or Experience Fragments.
Previewing the interactive image to test hotspot behavior.
Publishing the interactive image asset for use on websites or in AEM Sites pages.
This process is integrated into the standard authoring interface, allowing authors to manage hotspots visually and configure associated content without coding
Adobe provides documentation and examples here