If you have both Adobe Experience Manager (AEM) and Adobe Target licenses, you have a few options of where and how you can create offers.
In my previous blog posts, I discussed how to integrate AEM with Target, both for AEM 6.4 and AEM 6.5. Now the question is when to leverage the integration and when does it make sense to use the Target interface instead.
Before attempting to answer that question, I want to discuss the differences between the three approaches.
Approach One: Target UI-Only