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Adobe Summit 2023 [19th to 23rd March, Las Vegas and Virtual] | Complete AEM Session & Lab list

How to Choose the Right Approach When Creating Adobe Target Offers | AEM Community Blog Seeding




How to Choose the Right Approach When Creating Adobe Target Offers by Insights Feed


If you have both Adobe Experience Manager (AEM) and Adobe Target licenses, you have a few options of where and how you can create offers.

In my previous blog posts, I discussed how to integrate AEM with Target, both for AEM 6.4 and AEM 6.5. Now the question is when to leverage the integration and when does it make sense to use the Target interface instead.

Targeting Approaches
Before attempting to answer that question, I want to discuss the differences between the three approaches.

Approach One: Target UI-Only
The most obvious approach is to leverage the plain old Target interface for all your targeting and personalization needs. With it, you’ll have the full suite of Adobe Target features at your disposal. Most commonly for websites, you’re going to use the Visual Experience Composer (VEC) to create your experiences. This method works regardless of which content management system (CMS) you use as long as you can include the Target JavaScript code (i.e. at.js) on your site.

The way it works at a high level is that you include the Target script on your site—usually with a tag manager like Adobe Launch. The script then runs and determines which audience(s) the user is part of. Once that’s identified, and the page the user is on has a targeted experience (or "offer"), the HTML of the offer is injected into the DOM. If you’re interested, you can read more about how Adobe Target works in Adobe's documentation.

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How to Choose the Right Approach When Creating Adobe Target Offers


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