If you have both Adobe Experience Manager (AEM) and Adobe Target licenses, you have a few options of where and how you can create offers.
In my previous blog posts, I discussed how to integrate AEM with Target, both for AEM 6.4 and AEM 6.5. Now the question is when to leverage the integration and when does it make sense to use the Target interface instead.
Before attempting to answer that question, I want to discuss the differences between the three approaches.
Approach One: Target UI-Only
The way it works at a high level is that you include the Target script on your site—usually with a tag manager like Adobe Launch. The script then runs and determines which audience(s) the user is part of. Once that’s identified, and the page the user is on has a targeted experience (or "offer"), the HTML of the offer is injected into the DOM. If you’re interested, you can read more about how Adobe Target works in Adobe's documentation.