For over 35 years, Dell technology has powered work, play and school for people all over the world. The company was founded in 1984 when Michael Dell was just a young college student customizing computer upgrades for classmates, and today is one of the leading technology providers in the world. Since early inception, Dell has been laser-focused on empowering their customers to achieve their goals, and that mission continues today.
Customer convenience as the north star
At the heart of Dell’s marketing efforts is customer convenience. This focus is evident across multiple touchpoints with the customer. Take, for example, Dell.com, the company’s site. The site has multiple sections tailored to simplify the search for the right technology. A new gamer who wants to play Fortnite may not know which computer or accessories they may need to meet the minimal requirements for gameplay. By navigating to the site’s gaming section, the customer can click on Fortnite as the game they want to play and be presented with options for the computers built for optimal performance.
Additionally, Dell recently made updates to its site to make shopping from home a little easier for their customers. The site was enhanced with interactive 360-degree 3D demos of products and augmented reality shopping widgets (fueled by Adobe Dynamic Media) to give customers a better feel for the products they are purchasing from the convenience of their own homes.
Understanding that the customer experience extends beyond just Dell’s web properties, the company turned to Adobe applications to create custom and engaging experiences across email, mobile, and even their direct mail campaigns.
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