Helen of Troy selects Adobe Experience Cloud to further strengthen direct-to-consumer strategy | AEM Community Blog Seeding

Helen of Troy selects Adobe Experience Cloud to further strengthen direct-to-consumer strategy by Stephen Frieder

Abstract

Helen of Troy, a leading global consumer products company with a diversified portfolio of brands including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Drybar, and Hot Tools, saw strong growth last year as consumers stayed home and invested more in their homes, health, and well-being.

As Helen of Troy looks ahead to the next chapter of its digital transformation journey, which includes enhanced direct-to-consumer offerings, the company has selected Adobe Experience Cloud as a key technology partner.

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Helen of Troy selects Adobe Experience Cloud to further strengthen direct-to-consumer strategy

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