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Harmonizing work and asset management with Adobe Experience Manager Assets Essentials and Workfront | AEM Community Blog Seeding

kautuk_sahni
Community Manager
Community Manager

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Harmonizing work and asset management with Adobe Experience Manager Assets Essentials and Workfront by Purnima Rachoor Roy

Abstract

As companies accelerate to digital, they are seeing an increase in customer expectations for richer, personalized customer experiences. This requires companies to rethink their work and digital asset management processes and capabilities needed to deliver consistent and relevant content quickly.

In an attempt to support this new way of working, companies inadvertently create a digital work crisis where functions and teams are disconnected, content is stale, inaccessible and trapped in silos, and work processes are analog. Instead of being empowered, employees end up wasting a lot of time on clumsy processes and searching for information.

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Harmonizing work and asset management with Adobe Experience Manager Assets Essentials and Workfront

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