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GenAI usage in Adobe Marketing Cloud
Hi all,
Kindly suggest GenAI usage in Adobe Marketing Cloud.
Which AMC products have GenAI implemented and how.
My impression is in AEM its usage is less.
Appreciate all your responses.
Thanks,
RK.
Level 4
November 12, 2025
GenAI in Adobe Marketing Cloud (AMC):
AEM (Experience Manager) – Uses GenAI for content and asset generation via Firefly (image creation, auto-tagging, metadata, AI Assistant).
Usage seems less because it focuses on authoring productivity, not campaign orchestration.
Firefly – Core GenAI engine for image, text, and video generation, integrated across AEM, Campaign, and Creative Cloud.
AEP (Experience Platform) – Uses GenAI for data insights, segment creation, and AI agents to automate actions.
Adobe Target – Generates and tests personalized content variants using AI-driven recommendations.
Adobe Campaign & Marketo – GenAI creates email copy, subject lines, and chatbot replies for faster campaign setup.
Adobe Analytics (Sensei) – AI summarizes insights and recommends actions automatically.
Resources:
“Generative AI for Adobe Experience Manager as a Cloud Service” on the Experience League site — describes how AEM supports copy/image generation, audience-aware content, brand alignment. (Experience League)
“Adobe Generative AI” enterprise overview — shows how Adobe’s GenAI is integrated across products (content creation, personalization, brand-safe model) and offers ROI context. (Adobe Business)
“Generate Variations | AEM” docs — specific feature overview in AEM for creating content variations via GenAI. (Experience League)
“Generative AI in Experience Cloud Applications” — details GenAI use in other Experience Cloud products (e.g., Chat, Email, etc.). (Experience League)
Adobe’s “Transform content creation with generative AI” infographic/whitepaper — useful for high-level statistics and trends. (Adobe)
Hope this helpful 🙂
Regards,
Karishma.
