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Flipping the Script: A New Game Plan for Media and Entertainment Brands | AEM Community Blog Seeding

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17-06-2020

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Flipping the Script: A New Game Plan for Media and Entertainment Brands by AdobeBlog

Abstract

The way we watch, read, and listen to content has changed countless times in recent years — and media and entertainment brands have taken it all in stride. Streaming, smart devices, subscription services, and mega-acquisitions have put digital at the heart of the industry.

In light of the COVID-19 challenge, entertainment companies had to practice agility and rethink how they delivered content. Sports events, arts festivals, concerts, theaters, cinemas, and new TV and film productions weren’t operating with typical availability — which could be the case again in the future.

As the world continues to exercise caution, physically dependent organizations must meet people online. Streaming services all need to prove their worth to the rush of potential subscribers. Telco companies are balancing increased customer queries as they connect a growing number of people working, communicating, and streaming from home.

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Flipping the Script: A New Game Plan for Media and Entertainment Brands

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