Digital experiences can have real impact: A video will inspire someone to donate blood, and a well-designed website can help displaced workers more easily receive financial aid. The Adobe customers selected as the 2021 Adobe Experience Maker Awards’ Changemaker and Illuminator finalists demonstrate how they use technology to build better experiences to help create a better world.
The Changemaker award highlights Adobe customers who have revolutionized their digital experiences to drive social or environmental impact. Each of this year’s finalists have delivered breakthrough experiences to help their communities.
The American Red Cross (ARC) is driving a national push for blood donations by migrating redcross.org and redcrossblood.org onto one platform to make it easier for potential donors to sign up and save lives. Using real-time data and targeted messaging via Adobe Experience Cloud, ARC created personalized appeals for prospective donors, such as videos promoting donation to help sickle cell disease patients in the Black community while seamlessly enabling donors to make an appointment. ARC also uses the new streamlined platform, along with strong audience segmentation, to respond more effectively during natural disasters. Through Adobe Analytics, ARC has created an app that provides dashboards and real-time performance metrics to leadership, even while they’re working in a disaster area.
University of the People (UoP) is the first non-profit, tuition-free online university, helping qualified high school graduates from underserved communities overcome barriers to college education and job placement. UoP initiated a digital marketing campaign that expanded enrollment from 200 students to over 65,000 and lowered the acquisition cost per student to just $60, or less than 1 percent of the market average. UoP uses Adobe Experience Cloud solutions to support a fully automated recruitment engagement system that nurtures students throughout the entire enrollment process — creating experiences that help students feel individually valued.