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A
aem_visi
Level 3
October 16, 2015
Solved

DTM data layer

  • October 16, 2015
  • 4 replies
  • 1622 views

Can someone please share a code snippet or a sample of how we would populate the data layer in a CQ component to expose data to DTM?

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Best answer by Feike_Visser1

In your page template you can just add a code-snippet like

<script>

var digitalData={... your datalayer };

</script>

This way DTM can access it.

4 replies

smacdonald2008
smacdonald2008
Level 10
October 16, 2015

Here is the official AEM docs on this subject:

http://docs.adobe.com/docs/en/aem/6-0/administer/integration/marketing-cloud/dtm.html

I will search to see if there are other pieces of content on this use case. 

A
aem_visiAuthor
Level 3
October 16, 2015

Thanks for the reply

We are currently on an older version, CQ.5.5 . The aim is to 'somehow' populate the data layer, so the information populated are passed on to DTM

What i need to find out is how i populate the data layer object and also how  do we send custom events to DTM

Previously with direct sytecat  integration we would fire event tracking by using adv.trackEvent from s_code. How can we 

1) Populate and send data layer to DTM

2) Fire event tracking i.e. similar to sytecat adv.trackEvent

Feike_Visser1
Adobe Employee
Feike_Visser1Adobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

In your page template you can just add a code-snippet like

<script>

var digitalData={... your datalayer };

</script>

This way DTM can access it.

A
aem_visiAuthor
Level 3
October 16, 2015

Great! Data Layer is clear

Regarding custom events such as lets say click of one of the social links. Do we implement something like ?

Code generate by component

<a href=”http://facebook.com” onclick=”trackClickInteraction();”>Social Link</a>

create a JS external file which is included in each page

this.trackClickInteraction = function() {

..........

s.tl(....);

}

Does the above seem like a reasonable solution? Do we need to include onClick event  and s.tl call, or DTM uses a different mechanism to capture custom events?

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