In the digital era, the explosion of news content creation and the associated distribution paths have grown exponentially. Today’s media consumers expect relevant information, in real time, as news and events unfold. A crisis like COVID-19 only heightens this dependency on publishers, with news sites reporting traffic increases that are anywhere from two to four times their normal levels during COVID-19.
According to Robert Lindeman, a senior video editor for USA Today, the organization has spent the last few years investing in advanced digital tools and innovation. This digital transformation made it much easier to stay resilient throughout the COVID-19 pandemic. His team creates “Just the FAQs” daily explainer videos for USA Today that combine facts and eye-catching graphics to make the news easily digestible—check out this story about vaccines.