Adobe Experience Manager (AEM)
At very high-level AEM is a content management system (or CMS) that is capable of building websites along with mobile apps, forms, and online communities.
It provides the maximum abstraction which allows the non-technical digital marketers to give the desired look and feel to their websites as per their respective business needs.
Along with this, all the digital assets of an organization can be managed in one place. Stuff can be organized by using workflows.
AEM provides the capability of the real-time preview of the content on the website by incorporating WYSIWYG (what you see is what you get) system. By storing an organization’s digital assets in one place, it becomes easy to manage them.
Why AEM (in case you’re still not convinced 😋)?
After knowing, what is AEM in the above section, we will be discussing why do we need it?
AEM lets the organization store their content in the cloud which can be accessed by its members anywhere in the world at any time. This increases productivity and efficiency.
Tags and Metadata management
This lets the users tag their assets and modify the metadata of the assets which gives easy access.
This enables the users to search anywhere in the repository in no time. The users can search using various filters which are easily configurable.
Multi-Site Management (MSM)
This feature provides the maximum content reusability and allows the common content to be replicated in the multiple sites in no time. Configuring them is quite easy.
This allows an organization to give appropriate permissions to create, read, update, delete in the AEM to different users.
It is very easy to integrate AEM with other Adobe Experience Cloud solutions such as Campaign, Analytics, Target etc. This allows taking full advantage of various Digital Marketing solutions and increases productivity.
These are a few features that make AEM as a favorite choice for Content Management System based applications. For more reasons to use AEM, see here.