Expand my Community achievements bar.

Don’t miss the AEM Skill Exchange in SF on Nov 14—hear from industry leaders, learn best practices, and enhance your AEM strategy with practical tips.
SOLVED

Context Hub Personalisation with 50-50 split

Avatar

Level 4

Hi All,

 

We are trying to implement personalisation for A/B testing for a AEM component using Context Hub.

 

We have 2 variations of a Component and we need to personalise based on 50-50 Split.

 

So out of 100 users 50 users should see variation1 and 50 users should see variation2.

This will not be based on Chrome brower or any such condition.

 

We need to do it using context Hub.Is it possible to do that using context hub. If yes,how can we implement that.

 

Adobe target it is possible but can it be done using context hub ?

 

 

 

 

1 Accepted Solution

Avatar

Correct answer by
Community Advisor

Hi, 

The simple answer is No. Contexthub is meant for personalization, not for AB Testing. A/B testing and personalization are related but distinct techniques used in digital marketing and user experience optimization. You can check this thread for more info: https://experienceleaguecommunities.adobe.com/t5/adobe-experience-manager/ability-to-do-a-b-testing-... 

 

Hope this helps.



Esteban Bustamante

View solution in original post

1 Reply

Avatar

Correct answer by
Community Advisor

Hi, 

The simple answer is No. Contexthub is meant for personalization, not for AB Testing. A/B testing and personalization are related but distinct techniques used in digital marketing and user experience optimization. You can check this thread for more info: https://experienceleaguecommunities.adobe.com/t5/adobe-experience-manager/ability-to-do-a-b-testing-... 

 

Hope this helps.



Esteban Bustamante