As content continues to fuel customer experiences, asset management has become a business necessity. A digital asset management (DAM) system plays a pivotal role. DAMs are no longer mere repositories to protect and store digital assets. Rather, DAMs have grown into robust, multidimensional engines used to search, collaborate, manage, and optimize for any channel.
Importantly, digital asset management has become central to businesses looking to achieve content velocity, which is the ability to create and deliver relevant, personal, timely experiences across channels and at scale. This allows companies to move from asset creation to monetization as quickly as possible.
At a time when employees are physically separated from one another — and when customers can’t interact with businesses in person — the DAM is the connective tissue across the company and is vital to the health of an organization.
Below we take a deeper look at how digital asset management makes content velocity possible and how you can use it to maintain business continuity during unprecedented times.